Markup Calculator
Price products with confidence. Enter your cost and desired markup percentage to get the selling price — along with the margin you'll actually earn.
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Save ⟶How to use the Markup Calculator
- 1Enter cost in the form on the left.
- 2Fill in the remaining fields — the result updates automatically as you type.
- 3Review the highlighted result and the supporting breakdown on the right.
- 4Use Copy, Share or Print to save or send your result.
Cost-plus pricing with markup
Markup pricing adds a percentage of cost on top of cost: price = cost × (1 + markup/100). It's simple and guarantees each sale covers its direct cost — but remember the resulting margin is always lower than the markup percentage (a 50% markup is a 33% margin).
Common retail markups range from 20–50% in groceries to 100%+ (keystone pricing doubles the cost) in apparel and jewelry. Always sanity-check cost-plus prices against what the market actually pays.
Frequently Asked Questions
▸What is keystone pricing?
A traditional retail practice of marking up 100% — selling at double the wholesale cost, which equals a 50% margin.
▸Why is my margin lower than my markup?
Markup is measured against cost, margin against price, and price is bigger than cost. A 60% markup on $50 gives an $80 price with $30 profit — a 37.5% margin.